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About motion and motion graphics, General motion graphics tools – Apple Motion 4 User Manual

Page 15

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Motion graphics is a type of visual effects work most commonly associated with title
sequences and show openers, bumpers and interstitials, and interface design like DVD
menus. It is also frequently used in technical settings for simulations of moving systems
such as traffic patterns or scientific models.

Motion graphics usually incorporates multiple objects onscreen simultaneously and is
typically governed by design considerations and a strong sense of visual impact.
Sophisticated motion graphics artists often combine traditional layout and design
techniques with tools borrowed from special effects work such as keying, masking,
compositing, and particle systems to create dynamic moving designs.

This chapter covers the following:

General Motion Graphics Tools

(p. 15)

Tools and Techniques Specific to the Motion Application

(p. 17)

About Motion Projects

(p. 18)

General Motion Graphics Tools

The tools commonly used for motion graphics fall into several categories.

Design Tools
Graphic designers have been using software to facilitate their work for many years. Motion
has incorporated many of the most valuable tools commonly found in layout and design
applications, including guides, alignment, and direct manipulation for positioning,
transforming, and distorting layers. Motion also contains some of the most flexible and
sophisticated tools for creating and handling text elements. This is especially important
because text is such a critical component of motion graphics design.

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About Motion and Motion
Graphics

1