Apple Motion 4 - Manual (Page 1471)

7 Set Rotation to the largest (or smallest) value you want the text to rotate in your animation.
In this example, Rotation is set to 90 degrees.
The first character begins at 0 degrees, rotates to 90 degrees, and then rotates back to
0 degrees.
The animation—which begins at the default value for any added parameter, animates
to the value you specify, then resolves back to the default value—cycles completely
through each character because the Select parameter is set to Character by default. When
Select is set to Word, each word in the text scales up and down as a single character.
Select parameter
8 Click the Select pop-up menu, then choose All.
All of the text characters begin at 350% scale and 90 degrees rotation simultaneously.
1471 Appendix E Obsolete Text Behaviors