Apple Motion 3 - Manual (Page 657)

Chapter 7 Using Text 657
6 Add the Rotation parameter to the Sequence Text behavior. (Choose Format > Rotation
from the Add pop-up menu (in the Parameter row of the Behaviors tab).
7 Set Rotation to the largest (or smallest) value you want the text to rotate in your
animation. In this example, Rotation is set to 90 degrees.
The first character begins at 0 degrees, rotates to 90 degrees, and then rotates back to
0 degrees.
The animation—which begins at the default value for any added parameter, animates
to the value you specify, and resolves back to the default value—cycles completely
through each character because the Select parameter is set to Character by default.
When Select is set to Word, each word in the text scales up and down as a single
character.
8 Click the Select pop-up menu, then choose All.
All of the text characters begin at 350% scale and 90 degrees rotation simultaneously.
Select parameter determines how the animation cycles
through the text (Character, Word, Line, All, or Custom).