Konica Minolta Digital StoreFront - Manual (Page 244)

Digital StoreFront 5.2 Administration Reference
244
See Also
● Product Building Overview
● To manage products on the Manage Products page
● Creating Products
● To create an ad hoc, non-printed, kit, or static product
● To create a variable data product (XMPie, FusionPro)
● Quick Reference: Creating a Superwide Format Product
● Product Management Contents Page
Variable Data Products - VDP
Variable Data Products
Overview of Variable Data Products
With the system’s licensable Variable Data Products (VDP) options (for either FusionPro or XMPie) you
can provide your customers with the ability to create personalized documents, such as business cards
and letterhead, without having to send “camera-ready” digital files to an FTP site. Customers can simply
select a template from your site’s product catalog, personalize it with their own information, proof it
online, and place the order.
Variable data documents are documents in your online catalog that customers can personalize
with their own information. The system ships with several stock templates.
Depending on the type of products you want to offer your customers, however, you can create and add
templates for any type of personalized document (e.g., business cards, letterhead, signage, postcards,
flyers, brochures, sell sheets). The process involves three basic steps:
● Create templates for the personalized products you want to add to your online catalog.
● Import the templates into your online catalog.
● Manage the variable data product documents in your catalog.
What are variable data products for? Why should you use them?
Customizing a printed document with
personalized information for each specified
recipient (e.g., name, address, birth date, etc).
You can use either FusionPro or XMPie, both
licensable options in Digital StoreFront, to
create the templates for your VDPs. To provide buyers with products they can
personalize for each person on a customer list
(e.g., in a sales and marketing campaign) or
membership roll. VDP means that the data on
the product (such as a name, title) varies
based on the specified recipient.
● To create a FusionPro variable data product, see FusionPro Products .
● To create an XMPie variable data product, see XMPie Products .