Konica Minolta Digital StoreFront - Manual (Page 230)

Digital StoreFront 5.2 Administration Reference
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5. On the Progress Information > “Information” page:
•
Product Name—Name of the product for administrative purposes. It can be the same as the
displayed name. This is the only field required to make a product. The product name can
include up to 50 characters.
Product names cannot include the characters &# together because that is the HTML
code for the fraction 1/4.
• Display As—Can be a more buyer-friendly name of the product that will appear to buyers on
the product pages on the storefront.
• Product ID—Product code or SKU. The product name can include up to 50 characters. To take
advantage of deep linking, be sure to use unique product IDs (SKUs).
• Direct Product Link—A direct "deep link" to the product (the will be visible.only after you have
entered a Product ID and saved the product)
This is a "deep link" to the product file that links to a specific page where the product
file is located. The purpose of such a deep link to the product is to ensure that the product
remains accessible. For instance, if you copied the link to a product from the browser’s
address field the link could not be expected to remain valid because such links are typically
encrypted and cannot be guaranteed to remain functional from one version of Digital
StoreFront to the next. Direct product links prevent this problem by making certain links (to
categories and products) both permanent and short. Deep linking is not for Variable Data
Products.
Using Deep Links in Customer Communications (such as in email or Web links)
Appending ?cmd=begin to a deep link to a product will take the buyer to the product
ticketing page for a product (i.e., eliminating the need for the buyer to click Begin to begin
ordering the product). For example, if the deep link to the product is
http://[MyPrintSite]/DSF/PRODUCTS/SKU/brochure-fancy.aspx