Search engine optimization for flash content, About omniture and flash – Adobe Flash Professional CC 2014 v.13.0 User Manual
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For more information about security, see System in
.
Adding MIME Types
When a web server accesses files, the server must properly identify the files as Flash Pro content to display them. If the MIME type is missing or
not properly delivered by the server, the browser can show error messages or a blank window with a puzzle-piece icon.
If your server is not properly configured, you (or your server’s administrator) must add the SWF file MIME types to the server’s configuration files
and associate the following MIME types with the SWF file extensions:
MIME type application/x-shockwave-flash has the .swf file extension.
MIME type application/futuresplash has the .spl file extension.
If you are administering a server, consult your server software documentation for instructions on adding or configuring MIME types. If you are not
administering a server, contact your Internet service provider, web master, or server administrator to add the MIME type information.
If your site is on a Mac OS server, you must also set the following parameters: Action: Binary; Type: SWFL; and Creator: SWF2.
Search engine optimization for Flash content
In mid-2008, Adobe announced a significant advance in Flash Player technology that allows the text content inside SWF files to be indexed by
search engines such as Google and Yahoo!. There are a variety of strategies you can employ to optimize the visibility of your SWF content to
search engines. These practices as a whole are referred to as search engine optimization (SEO).
Adobe has added a
to the Developer Connection section of Adobe.com. The SEO Technology Center contains the
following articles that detail some of the techniques you can use to increase the visibility of your SWF files to internet searches:
About Omniture and Flash
Flash content can be integrated with Omniture SiteCatalyst and Omniture Test&Target. SiteCatalyst helps marketers quickly identify the most
profitable paths through their website, determine where visitors are navigating away from their site, and identify critical success metrics for online
marketing campaigns. Test&Target gives marketers the capability to continually make their online content more relevant to their customers.
Test&Target provides an interface for designing and executing tests, creating audience segments and targeting content.
Omniture customers can use SiteCatalyst and Test&Target with Flash by downloading and installing the Omniture Extension pack.
To download the Omniture extensions and access instructions for using them, choose Help > Omniture.
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