Adobe Flash Professional CC 2014 v.13.0 - Manual (Page 852)

Best practices - Advertising with Flash
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Using recommended dimensions
Creating SWF file advertisements
Tracking advertisements
Testing your ads
Using recommended dimensions
Use the Interactive Advertising Bureau (IAB) guidelines to set dimensions for your Flash Professional advertisements. The following table lists the
recommended Interactive Marketing Unit (IMU) ad formats measurements:
Type of advertisement Dimensions (pixels)
Wide skyscraper 160 x 600
Skyscraper 120 x 600
Half-page ad 300 x 600
Full banner 468 x 60
Half banner 234 x 60
Micro bar 88 x 31
Button 1 120 x 90
Button 2 120 x 60
Vertical banner 120 x 240
Square button 125 x 125
Leaderboard 728 x 90
Medium rectangle 300 x 250
Square pop-up 250 x 250
Vertical rectangle 240 x 400
Large rectangle 336 x 280
Rectangle 180 x 150
When you create a FLA file from a template (Select File > New, and click the Templates tab), you see many of these sizes.
Creating SWF file advertisements
Use these guidelines when you create advertisements:
Optimize your graphics. Make SWF file banner advertisements 15K or smaller.
Create a GIF banner advertisement in Flash Professional that is 12K or smaller.
Limit looping banner advertisements to three repetitions. Many websites adopt the standardized file size recommendations as advertising
specifications.
Use the GET command to pass data between an advertisement and a server, and do not use the POST command. For more information on
GET and POST, see the getURL function in ActionScript 2.0 Language Reference.
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