Adobe Dreamweaver CC 2014 v.13 - Manual (Page 678)

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6. For Alternate Text (Optional), enter text to describe the image for viewers using a text-only browser.
An image tag is automatically inserted into the HTML code containing an empty src attribute.
7. Click OK.
The placeholder’s color, size attributes, and label appear as follows:
When viewed in a browser, the label and size text do not appear.
Replace an image placeholder
An image placeholder does not display an image in a browser. Before you publish your site you should replace any image placeholders you’ve
added with web-friendly image files, such as GIFs or JPEGs.
If you have Fireworks, you can create a new graphic from the Dreamweaver image placeholder. The new image is set to the same size as the
placeholder image. You can edit the image, then replace it in Dreamweaver.
1. In the Document window, do one of the following:
Double-click the image placeholder.
Click the image placeholder to select it; then in the Property inspector (Window > Properties), click the folder icon next to the Src text
box.
2. In the Image Source dialog box, navigate to the image you want to replace the image placeholder with and click OK.
Set image placeholder properties
To set properties for an image placeholder, select the placeholder in the Document window; then select Window > Properties to display the
Property inspector. To see all properties, click the expander arrow in the lower-right corner.
Use the Property inspector to set a name, width, height, image source, alternate text description, alignment and color for a placeholder image.
In the placeholder Property inspector, the gray text box and the Align text box are disabled. You can set these properties in the image Property
inspector when you replace the placeholder with an image.
Set any of the following options:
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