Adobe Premiere Pro CS6 - Manual (Page 170)

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Note:
Sequence markers in clips exported from Premiere Pro appear as cue points in Adobe Flash projects if they contain text in their Chapter
fields. The cue point data in the Chapter field of a sequence marker in Premiere Pro will be encoded as XML. For the XML protocol required,
see Flash Help.
You must add text to a chapter marker in Adobe Premiere Pro for that chapter marker to appear as a cue point in Adobe Flash projects.
Metadata and markers
Working with markers and cue points
Create a dynamically linked composition from Premiere Pro or Encore
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