Adobe Flash Professional CS3 - Manual (Page 489)

FLASH CS3
User Guide
483
• Do you have adequate descriptions for navigating the site’s structure?
• Is the SWF file content read when it is updated or refreshed?
• If you change the context of any elements on the Stage (such as a button that changes from Play to Pause), is that
change announced by the screen reader?
No official tool is available for validating SWF files, unlike HTML validation. However, some third-party tools exist
to help you validate the file. For more information on these extensions, see
www.adobe.com/go/flash_extensions .
Advertising with Flash
Using recommended dimensions
Use the Interactive Advertising Bureau (IAB) guidelines to set dimensions for your Flash advertisements. The
following table lists the recommended Interactive Marketing Unit (IMU) ad formats measurements:
When you create a FLA file from a template (Select File > New, and click the Templates tab), you see many of these
sizes.
Creating SWF file advertisements
Use these guidelines when you create advertisements:
• Optimize your graphics. Make SWF file banner advertisements 15K or smaller.
Type of advertisement Dimensions (pixels)
Wide skyscraper 160 x 600
Skyscraper 120 x 600
Half-page ad 300 x 600
Full banner 468 x 60
Half banner 234 x 60
Micro bar 88 x 31
Button 1 120 x 90
Button 2 120 x 60
Vertical banner 120 x 240
Square button 125 x 125
Leaderboard 728 x 90
Medium rectangle 300 x 250
Square pop-up 250 x 250
Vertical rectangle 240 x 400
Large rectangle 336 x 280
Rectangle 180 x 150