Typographer’s quotes, often called curly quotes or smart quotes, blend in with the curves of the font. Typographer’s
quotes are traditionally used for quotation marks and apostrophes. Straight quotes are traditionally used as
abbreviations for feet and inches.

Choose Edit > Preferences

> Type (Windows) or Photoshop

> Preferences

> Type (Mac

OS).

Under Type Options, select or deselect Use Smart Quotes.

Apply anti-aliasing to a type layer

Anti-aliasing produces smooth-edged type by partially filling the edge pixels. As a result, the edges of the type blend
into the background.

Anti-aliasing set to None (left), and Strong (right)

When creating type for display on the web, consider that anti-aliasing greatly increases the number of colors in the
original image. This limits your ability to reduce the number of colors in the image and thus to reduce the size of the
image file. Anti-aliasing may also cause stray colors to appear along the edges of the type. When

reducing file size and

limiting the number of colors are most important, it may be preferable to avoid anti-aliasing, despite the jagged edges.
Also, consider using larger type than you would use for print. Larger type is easier to view on the web and gives you
more freedom in deciding whether to apply anti-aliasing.

Note: When you use anti-aliasing, type may be rendered inconsistently at small sizes and low resolutions (such as the
resolution used for web graphics). To reduce this inconsistency, deselect the Fractional Width option in the Character
panel menu.

Select the type layer in the Layers panel.