When you first start Google Earth, the Places panel contains an empty My
Places folder to hold places that you want to save. (If you are upgrading
from a previous version of Google Earth, Google Earth imports your saved
places.) Every item located in the My Places folder is saved for subsequent
Google Earth sessions. Items located in the Places panel but not saved in
the My Places folder are located in the Temporary Places folder and are
unavailable in the next Google Earth session if you do not move or save
them to your My Places folder.

You can use the Places panel to save and organize places that you visit,
address or listing searches, natural features, and more.

This section covers the basic ways to add a placemark to the My Places
folder:

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Create a new placemark

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Add a point of interest

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Add search results

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Saving an image

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Printing imagery from the 3D viewer

For more information on other things you can do with placemarks, see

Using

Places

Tip: If Google Earth takes a long time to load, you might have more
places saved than your computer can reasonably handle. Try moving
some of the places you don't regularly visit to a folder and saving that
folder to your computer. See

Saving and Sharing Places

Creating a New Placemark

Tip - Follow a tutorial on this subject:

Marking Locations

Follow these instructions to add a new placemark to any spot in the viewer.

1. Position the viewer to contain the spot you want to placemark.

Consider zooming into the best viewing level for the desired location.
Choose any one of the following methods: