Pitney Bowes MapMarker USA - Manual (Page 99)

Chapter 3:
Using Geocoding Options
MapMarker USA 25
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User Guide
Exact Match On
Use the Require Exact Match On criteria to fine-tune your control over geocoding matching
preferences. You can specify precise matching criteria based on house number, street name, city
name, and ZIP Code. If all specified criteria are not met, then the geocoded candidate is not
considered a close match.
CASS
This provides strict conformity to USPS ® CASS™ regulations for CASS
software. Use CASS mode to standardize your input for mailing. If you
select CASS Mode, several other options are disabled and their values
are overwritten by CASS rules.
CASS mode requires a close name match. Unlike other modes, CASS
does not match intersection addresses, building name, or street aliases.
CASS also does not match based on a user dictionary or any data source
that does not have USPS equivalent records.
In other modes, a close match candidate may by identified very quickly
and this candidate is returned without further processing. However, in
CASS mode, the first identified close match may not be the best USPS
candidate (for example it could be a building name while the preferred
USPS candidate is a business name). A CASS mode search must
continue to ensure that the best USPS candidate is returned. For this
reason, CASS mode can return more records than in other modes.
See CASS related Selections on page 100 .
Custom (Exact Match
On) Custom allows you to select any combination of Exact Match constraints
rather than relying on any of the match mode algorithms. This gives you
very precise control over the matching.
See Exact Match On for a description of all the Exact Match settings.
Match Modes (continued)
Match Mode Description
Exact Match Settings
Exact Match Description
House number When the House Number box is checked, candidate house numbers
must be exactly matched to return a close match. When the House
Number box is unchecked, MapMarker can make a close match even if
the house number match is not exact.