Pitney Bowes MapMarker USA User Manual
Page 295

Appendix C:
Frequently Asked Questions
MapMarker USA 25
295
User Guide
The complete Census Block ID code is as follows:
SSCCCTTTTTTGBB(B)
where
S = State FIPS (Federal Information Processing Standard) code (2 characters)
C = County FIPS code (3 characters)
T = Census Tract (6 characters)
G = Census Block Group (1 character)
B = Census Block (typically 2 characters, sometimes 3).
Q: When geocoding, how can I prevent firm names from matching to
street names?
A:
One way to keep firm names from matching to street names is to require exact match on the
house number. Because a firm name does not typically have an associated house number,
MapMarker will not match the firm name input with a house number address. Therefore, you will not
get a firm name matching to a street range.
However, your data may have firm names and street names in the same columns or swapped.
Therefore, MapMarker looks at both the firm name and the street address fields to try to determine
the address.
Firm names can be very close to a street names. For example, "Little Johns", "Albany NY 12203"
could match to "Little Johns Pizza" or "1 Little John Rd" which are both in that ZIP Code™. Neither
one is an exact match to the input. In this case it would return a multiple match.
In general, requiring an exact match on the house number produces more accurate geocoding. Not
requiring this introduces a significant chance of positioning the point a distance from the real point. If
MapMarker does not find the house number in a range for a street, it matches it to the closest one.
Q: What is the difference between the Desktop product and the
Developer Product?
MapMarker can be licensed as a Desktop edition or Developer edition. The Desktop Edition includes
the Desktop Application which includes the graphical user interface for geocoding addresses and
the MapMarker Address Dictionary. You can purchase data for all 50 states (plus D.C. and Puerto
Rico), regional state bundles, or individual state data. Related documentation is also provided.
L
The Desktop Application runs on Microsoft Windows only.
The Developer edition includes the MapMarker Desktop Application and the tools necessary for
developing MapMarker solutions. These tools include the MapMarker Java API, Javadocs, the
REST API, native code libraries, and examples. A preconfigured Apache Tomcat servlet is provided
to run MapMarker as a geocoding server.