Pitney Bowes MapMarker USA - Manual (Page 88)

Postal Geocoding
MapMarker USA 25
88
User Guide
• If a valid hyphenated address is recognized as a close match (similar to the Queens, NY address
described in the preceding
Note .)
• If removing the hyphen produces a close match. For example: an address like 1-5 Hoosick St,
Troy, NY produces a valid address of 15 Hoosick St if the hyphen is removed. So 15 Hoosick St.
is returned as a close match and address geocoding is not attempted.
Examples of Address Ranges
Following are examples of address ranges that can be successfully geocoded:
• 212-216 Red Apple Court, Central Valley, NY
• 212-266 Red Apple Court, Central Valley, NY – can geocode even though 212 and 266 are
located on different segments.
• 2702-2730 Pine Hills Road, Orlando, FL
The following addresses would not be geocoded to address range for the given reasons:
• 212-215 Red Apple Court, Central Valley, NY – invalid address range because 212 and 215
have different parity numbers (even and odd) and the segment does not allow this.
• 10-212 Red Apple Court, Central Valley, NY – invalid address range because 10 does not exist
• 2730-2702 Pine Hills Road, Orlando, FL – invalid address range because the first number is
greater than the second number.
• 10-14 Columbia Avenue, Lancaster, PA – address range geocoding is not attempted because
removing the hyphen produces a close match on 1014 Columbia Avenue.
Postal Geocoding
As an alternative to street-level geocoding, you can specify for MapMarker to geocode your records
to the appropriate ZIP Code™ centroid. This is called Postal geocoding. This is a fast method of
geocoding because it eliminates the need to match based on street address. This method matches
the ZIP Code in your table with the ZIP Code in the Address Dictionary. MapMarker geocodes to the
most precise ZIP Code level contained in your table.
Use ZIP Code centroid matching when you have a large database that you want to geocode quickly
and you are less concerned with spotting the points to street level.
To geocode to ZIP Code™ centroids:
1. In the Geocode dialog, select To ZIP Centroid under Geocode Precision.
2. Choose the range and type of rows you want to geocode.
3. Click Geocode. MapMarker updates the Automatic Geocode dialog every 25 records.