Pitney Bowes MapMarker USA - Manual (Page 103)

Chapter 3:
Using Geocoding Options
MapMarker USA 25
103
User Guide
For related information on the other Geocoding tabs, see:
Using Geocoding Options on page 92
Geocode Dialog on page 93
Log File Dialog on page 95
Fallback Dialog on page 105
Multiple Match Dialog on page 106
Using Wide Search with Multiple Pass Strategy
You can increase the probability of a match by using Relaxed mode combined with wide search.
Wide search considers all streets that begin with the first letter of the input street name, and
therefore can identify more potential candidates. Wide search is most commonly used in
combination with Relaxed mode, although is can be used with other match modes or custom
constraints.
Although wide search can potentially identify more candidates, it reduces the performance (speed of
geocoding) and may return some false positive candidates, depending on the quality of your input
data. By default wide search is disabled.
Match to Street Intersections If checked, MapMarker can read input street addresses that contain
two street names separated by any of the following intersection
tokens: “and”, “at”, “&”, “&&”. For example:
Main Street & Washington Avenue
This type of matching affects the MapMarker geocoding speed since
it requires additional processing.
Clear Output Columns if No
Match If checked, clears existing output values for a record if a match
cannot be made. For example, your table may contain longitude and
latitude values obtained from another source, and you want to
maintain that information if MapMarker cannot match the record. If
not checked, the output information is kept intact even if a
geocoding match is not made.
Prefer User Dictionary
Matches If checked, user dictionary close match candidates take precedence
over the MapMarker Address Dictionary. See
Preferring User
Dictionary Matches for information on selecting a user dictionary. If
not checked, the Address Dictionary takes precedence.
Prefer Matching ZIP Over
Matching City If checked, ZIP Code™ matches take precedence over city matches
when determining a close match candidate. If not checked, a city
match is favored over ZIP Code match.
Additional Matching Preferences (continued)
Option Description