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Pitney Bowes MapMarker USA User Manual

Page 51

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Chapter 3:

MapMarker USA 25

51

User Guide

CMRA

Commercial Mail Receiving Agencies

DPV

®

Delivery Point Validation. DPV is technology available from the U.S.
Postal Service

®

. Used in conjunction with CASS mode geocoding,

DPV enables you to verify whether an address is a deliverable
USPS

®

address.

EWS

Early Warning System. The EWS file contains addresses that did
not make it into the current USPS

®

update, and therefore do not

match. Records that have no match because they are in the EWS
file can be flagged in the EWS output column. EWS usage is not
required for CASS discounts.

The EWS file is shipped as a file named ews.niu (not in use) and
installed in the Data folder. If you want to use EWS processing,
rename this file as ews.txt. Otherwise EWS will not be used.

geocoding

The process determining the X and Y coordinates of a location by
its address.

geographic geocoding

Candidate coordinates are based on state, county, or city centroids.
This not very precise, but may be suitable for certain applications.

LACS

Link®

Locatable Address Conversion System. LACS

Link

allows business

mailers to electronically update their rural-style addresses with
locatable street-style addresses resulting from 911 emergency
response address conversions.

For example, and address like RR 1 Box 32 might be converted to
a street-style address like 141 Morrison Ave.

location code

The geocoding engine returns location code for each record it
matches or attempts to match. Location codes indicate the
accuracy of the assigned geocode. Location codes begin with an
A (Address location), S (street centroid) Z (ZIP + 4

®

centroid), or

G (geographic centroid). See

Match Codes and Location Codes

on page 305

.

match code

The geocoding engine returns a match code for each record it
matches or attempts to match. Match codes allow you to determine
the quality of the address match and indicate what type of match
was made, as well as the address elements that were changed to
match the input address to the returned output address. See

Match

Codes on page 306

.

Geocoding Terminology (continued)

Term

Definition