Pitney Bowes MapMarker USA User Manual
Page 52
MapMarker USA 25
52
User Guide
match strategy
An approach to geocoding a table that achieves the desired
geocoding results. For example, if geocoding hit rate is more
important than accuracy, then less restrictive match criteria, such
as Relaxed mode, would ensure that more records in the table are
geocoded. However this strategy may produce false positive
results.
If you required greater accuracy, you could use stricter geocoding
criteria, such as an exact match on street name and house number.
must match
Must Match options are used for deciding whether returned
candidates are close matches. A Must Match option does not
eliminate non-close matches.
PMB
Private Mailbox
postal geocoding
Candidate coordinates are based on postal codes. This is faster but
not as accurate as street level geocoding. Also, postal geocoding of
rural areas is generally less accurate than that of urban areas. For
P.O. Box and rural route addresses, MapMarker automatically
geocodes to a ZIP Code™ centroid, as required by CASS
standards.
postcode
A unique identifier for postal mailing zones.
For the U.S.A. this is the ZIP Code system. See
post-directional
The letters following a street name that give a direction to the
address, for example 18th Street N. This shows that the location is
on the north side of 18th street.
Not every address has a post-directional component.
post-type
Street type that follows the street name. These are also known as
street suffixes. For example, Main St.
for a complete list of street
suffix abbreviations recognized by the USPS
®
and MapMarker.
Not every address has a post-type component.
pre-directional
The letters preceding a street name that give a direction to the
address, for example W 18th Street. This shows that the location is
on the west side of 18th street.
Not every address has a pre-directional component.
Geocoding Terminology (continued)
Term
Definition