Complete internal marketing activities | how to – Google Apps for Work User Manual
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Phase 3: Global Go-Live
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Complete internal marketing activities | How to
Earlier in the deployment, your marketing materials and events might
have focused solely on the benefits of Apps to users. Now that you’ve
got their attention, motivate them with:
•
Training opportunities: Increase awareness of all of your
training resources, whether you’re offering live training, virtual, or
online options.
•
Support resources: How do I get help? Who is my Google Guide?
Help your users answer these questions by promoting their
support options.
•
Feedback mechanisms: Just because you aren’t hearing about it,
doesn’t mean there isn’t a problem. Make sure your users know
where they can send comments and questions. If you send a
user readiness survey, you’ll want to promote it to get a better
response rate.
•
Preparation tasks: Give your users directions about what they can
do to be more prepared for the switch to Google Apps. If you’re
migrating mail, encourage users to clean out their inbox or
contact lists in advance.
•
A good countdown: Everyone loves countdowns! Increase the sense
of urgency and anticipation among your users by letting them know
how much time is left before they go Google.
Learn from this customer who used
some innovative marketing channels
to engage their user community.
Ask your users to test drive their accounts
Learning from Solarmora, a fictionalized company
Visits to the Google Apps user learning center
dropped as Go-Live approached. How could the
Change Management team keep up momentum of
their campaign?
Ah-ha! Andy and the Technical team came up with a
smart way to engage users and to get ahead of any
login issues. They provisioned all user accounts two
weeks in advance of Global Go-Live. They then
launched a “test drive” campaign so users could log
in to their Google Apps accounts, making sure they
were familiar with their user name and password.
The team set expectations by informing users that
they wouldn’t be able to send or receive email yet,
but that the “test drive” helped to confirm login
access. After people completed the test drive, they
notified their local Google Guide, who gave them a
sticker and placed their name in a drawing for
giveaways. The plan worked and 75% of users
logged into their accounts in advance of the big day.
The Technical team was able to address any login
issues in advance and focus attention on bigger
challenges at Go-Live.