Google Apps for Work - Manual (Page 28)

Phase 1: Core IT
28
Create your marketing strategy | How to (continued)
Here’s an example from MeadWestvaco, a global packaging company
with 15,000 Google Apps users:
•
Creative concept: An internal marketing campaign that used ideas
about connecting across the company to increase awareness and
excitement about the move to Google Apps.
• Theme: “A new way to work as one.”
• Delivery: Multiple channels, including posters, email campaigns,
and websites.

A poster from MeadWestvaco’s going Google communications campaign.
You can see more examples from MeadWestvaco and others in
Customer
Examples at the end of this guide.