Google Apps for Work - Manual (Page 75)

Change Management Guide 75
Phase 3: Global Go-Live
Complete internal marketing activities
Time frame: Weeks 10–13
What and why: This step is similar to what you did in your Early
Adopter phase, but your marketing messages become more specific
and actionable—everyone knows the Go-Live date and how to prep
their mailbox. Move your users from a state of awareness to a state
of motion.
After all, you’ve got a lot more users to reach! Think of this as a
continuing dialogue with your users, a kind of feedback loop in which
you’ll leverage new information from earlier phases to keep your
message fresh and relevant, and thus build momentum for Global
Go-Live; you need to get them ready to go live!
The result: Your user community is excited and ready to move to
Google Apps.
An example of marketing materials that can be used to promote your
Google Apps deployment.
“When you introduce change you
need to sell it. Your users need to see
the benefits of what you are doing.”
—Andrew Kneebone, Project
Manager, Visy
Visy is a packaging and paper recycling
company based in Australia. It has 3,200
Google Apps users.