Launch your marketing campaign | how to – Google Apps for Work User Manual
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Phase 2: Early Adopter
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Launch your marketing campaign | How to
1. Secure resources. Reach out to your Marketing, HR, and
Communications departments for help with production, design, and
distribution. You’ll find experts who have run company-wide
campaigns and are happy to assist with the transition to Google Apps.
2. Start delivering through your channels and collateral. Here’s a
sampling of options. Consider which work best for your company and
pick at least three to deliver.
Physical: t-shirts, posters, flyers, company newsletter
Online: email, digital signs, videos, intranet
In-person: presentations, roadshows, brown bag lunches, contests
3. Measure the success of your marketing campaign.
on your site, or try the
ou can track
clicks on hyperlinks in online messages or generate QR codes to track
visits to posters from in-person events.
Two of the Google Squad characters created for Genentech’s marketing
campaign for its Google Apps deployment.
We created an internal marketing
campaign around the Google Squad:
cartoon characters that represented
each Google Apps product. It really
got people excited about the switch to
Google Apps.”
—Adam Graff, Head, Collaboration
and Mobility, Genentech
Genentech is a biomedical sciences