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Change management matters – Google Apps for Work User Manual

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Change Management Matters

Congratulations on your decision to move to the cloud with
Google Apps for Work!
Moving to the cloud has tremendous benefits, but it’s a big change.
Big changes at companies require thoughtful guidance and
communication even when the change has as much upside as Google
Apps. Sometimes the success of the change hinges not on the change
itself, but how it’s managed.
This guide provides the change management concepts, steps, and
best practices to ensure a smooth and complete transition to Google
Apps. It explains how to expedite product adoption, increase productivity,
and address user concerns, such as:

Why are we switching?

What happens to my old email and data?

How will I get up to speed?

Inside, you’ll also find case studies and quotes from real-life customers
who have “gone Google,” as well as checklists, templates, and sample
communications. Everything you’ll see is based on the experiences of
customers and partners who moved to Google Apps, and we thank
them for their generosity in sharing insights and lessons learned.

What’s the value of change management?

• Organize company-wide transition to Google Apps
• Shorten any period of coexistence (running both

your legacy systems and Google Apps)

• Reduce holdouts and resisters and increase

user satisfaction

• Increase productivity and speed adoption, enabling

you to...

Achieve the highest return on your investment

in Google Apps!

A McKinsey study showed a significantly higher ROI—

108% difference—for projects with excellent vs. poor

or no change management.

—“Change Management That Pays,” McKinsey

Quarterly, 2002

“Our end-users are happy and the

calls to the help desk related to email

have dropped off substantially. Our IT

workload is far less, and we are

avoiding the cost of buying and

maintaining servers, as well as the

costs of VPN access.
With Google Apps, we have reduced

costs, increased productivity, and

benefited from a constant stream

of innovation.”

Jay McLean, CIO,

Nexteer Automotive

Nexteer Automotive is an automotive

manufacturing company based in the United

States. It has 3,800 Google Apps users.