Google Search Appliance Creating the Search Experience - Manual (Page 81)

Google Search Appliance: Creating the Search Experience Best Practices 81
To identify search terms that do not return results, generate a search report, as described in “Generating
a Report of Unsuccessful Search Queries” on page 81. The report on searches that do not return results
contains lists of top keywords and top queries that do not return results. The following example shows
Top Keywords and Top Queries in a search report.
Notice that “pre-tax plans,” appears for 232 queries that did not return results. To suggest alternative
search terms, create a related query, as shown in the following example:
You could also try: 401K Pre-Tax Plans
To guide end users to the URL where the information resides, create a KeyMatch, as shown in the
following example:
Generating a Report of Unsuccessful Search Queries
When you generate a report of unsuccessful search queries, you specify the following information:
• Collection for the report
• Name for the report
Top Keywords #Occurrences
plans 920
retirement 812
savings 809
tax 667
pre 609
401K 511
options 332
employee 276
benefits 255
Top Queries #Occurrences
401K 512
pre-tax savings plans 423
retirement 411
retirement plans 358
savings plans 358
retirement options 332
employee benefits 287
pre-tax plans 232
retirement savings 166