Google Search Appliance Creating the Search Experience - Manual (Page 11)

Google Search Appliance: Creating the Search Experience Introduction 11
Customizing the Basic Search Experience
In phase two, suppose you want to customize one search experience for all your end users. You want to
replace the Google visual identity with that of your company, and make a few other minimal changes. As
in phase one, the search page is hosted by the search appliance.
Simple changes that you can make to the search page include:
• Changing the font face to a serif typeface
• Adding your company's logo
• Changing the search button label
• Removing the radio buttons for Search public content or public and secure content
These changes are also apparent on the new results page. Other changes that you can make to the
results page include:
• Removing the link URL from the results listings
• Displaying a cached link in the results listings
• Removing the search box from the bottom of the page
For information about making the types of changes described in this section, refer to “Changing the
User Interface” on page 24.
Creating Multiple Search Experiences
In phase three, suppose you want to address various types of end users, including consumers, as
well as your company's employees, including engineers, sales people, and support staff. You plan to
deploy multiple search experiences that:
• Address diverse end users
• Support two languages
With each search experience, end users search the same corpus (a set of data or documents stored in a
repository that is searchable by end users). However, each search experience:
• Presents a different user interface to end users
• Searches only part of the entire search index (called a “collection”)
• Behaves differently when searching and serving results
An alternative to including a search box and button on a search page that is hosted by the search
appliance is to include them on a home page or other proprietary Web page that is hosted by a Web
server. During this phase, you might move the search box and search button to your company's home
page.
Addressing Diverse End Users
This example illustrates how you might deploy a search experience for consumers with varying levels of
knowledge about your company's products. End users who might search the site range from people
who know nothing about your products to knowledgeable professionals. When the search appliance
serves results with this search experience, it only presents two elements in each results listing, a title
and a snippet. The following example shows the results listing for the search term “headphones”: