Google Search Appliance Creating the Search Experience - Manual (Page 40)

Google Search Appliance: Creating the Search Experience Best Practices 40
Personalizing the Search Experience Using Front Ends
Using your analyses of user clicks, you can identify ways to personalize the search experience using
front ends. For an overview of ways to personalize the search experience, refer to “Checklist of Best
Practices” on page 31.
Throughout this and other chapters of Creating the Search Experience, descriptions of features that you
can use to personalize the search experience are marked with a personalization icon.
Measuring the Effectiveness of Personalization
After you personalize the search experience, generate another advanced search report and compare
with it the baseline measurements (see “Getting Baseline Measurements” on page 39). This comparison
enables you to measure the impact that personalization has had on the search experience.
For example, suppose that after you personalize the search experience, the percentage of satisfied user
clicks is 80%. This shows a measurable improvement from the baseline of 60%. Because of
personalizations, users are more frequently finding relevant information.
Generating an Advanced Search Report
Use the Google Search Appliance Admin Console to generate an advanced search report by:
• Enabling advanced search reporting for a front end (see “Enabling Advanced Search Reporting for a
Front End” on page 40)
• Exporting an advanced search report (see “Exporting an Advanced Search Report” on page 40)
Enabling Advanced Search Reporting for a Front End
You can enable or disable advanced search reporting for any front end. To enable advanced search
reporting, use the Serving > Front Ends > Output Format page in the Admin Console. For complete
information about using the Output Format page, refer to Help Center > Serving > Front Ends >
Output Format - Page Layout Helper in the Admin Console.
Exporting an Advanced Search Report
After you enable advanced search reporting for a front end, you can export an advanced search report.
To export an advanced search report, use the Status and Reports > Search Log page in the Admin
Console. For complete information about using the Search Log page, click Help Center > Status and
Reports > Search Log in the Admin Console.
You can also use the Status and Reports > Search Reports page to view the following advanced search
report data:
• Rank of selected result
• Page of selected result
• URLs that are popular
• IP addresses of the most frequent users of the system