Google Creator Playbook Version 4 - Manual (Page 88)

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Glossary
(Suggested Videos – YouTube Analytics)
Suggested Videos - Video thumbnails that appear in
the right-hand column of watch pages and the
homepage, or the tiled thumbnails that appear when
a video has finished playing.
Subscriber / Subscription - By subscribing to a
channel, users will see that channel’s activity in their
homepage feed. Subscribers can also opt into email
communication from subscribed channels on a
per-upload and weekly digest basis.
Subscriber Box - See Other Channels Module.
Tags - Words or phrases used to describe the content
of your videos. Added to videos at time of upload (see
Metadata).
Teaser - A short video that acts as a preview or trailer
for longer content. Can be used to promote larger
content initiatives or announcements.
Templates - Different pre-set channel designs
that can be used to highlight videos, playlists and
other channels.
Tent-pole Programming and Publishing -
Content creation and publishing strategy that is
meant to draft off of the popularity of large cultural
events. Programming and publishing tent-pole
content is meant to maximize audience.
Thumbnails - The images selected to represent your
videos or playlists on the site.
Traffic Source - The referral source of a video view.
The page, module or site that drove a viewer to
a video.
Vlog - A video-blog. A casual, conversational video
format or genre featuring a person talking directly
to camera.
Watch Page - The page where the majority of video
viewing happens. URLs with the format youtube.com/
watch?v=[video ID Here] are watch pages.
Watch-time - The amount of time in aggregate that
your viewers are watching your videos. Watch-time is
estimated in Analytics.
YouTube Analytics - A tool that provides information
across various metrics for videos, channels and
audience. Available in your user account.