Google Creator Playbook Version 4 - Manual (Page 60)

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YouTube Analytics
3. Know How Fans Interact With Your Videos
Understanding which videos your audience interacts
with most can help you craft more successful content
and promotional strategies. Examine Likes, Dislikes,
Comments, and Sharing on standout videos to
understand what type of content resonates best with
your audience.
Key Reports:
• Likes & Dislikes - Shows how many viewers give
your videos a thumbs up or down.
• Comments - Shows how many comments are left
on your videos.
• Sharing - Shows how many times viewers share
your videos and where.
Sample Report Uses:
• Determine how many Likes and Comments per
View various videos generate to inform what types
of content you should consider creating in
the future.
• Read your community’s thoughts on highly
Commented videos and consider addressing,
incorporating, or otherwise referencing them in
future videos.
• Determine which videos your audience is most
likely to share and increase the number of Shares
via in-video calls-to-action.