Google Creator Playbook Version 4 - Manual (Page 4)

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Introduction
We’re excited to provide our partners with a great
resource that compiles important tips, best
practices, and strategies to help you build your
audience on YouTube. We hope that you find the
information helpful to your creative process, and we
hope to help you take your channel to the next
level. First, we want to address some questions you
may have about what kind of information is
presented in the Creator Playbook and how you
should use this resource as a tool to achieve your
creative goals.
There Are No Rules to Making Great Content
The Creator Playbook is not a collection of rules or
guaranteed ‘tricks’ to get more views. Instead, it
presents best practices, optimization tips, and
suggested strategies for building audience and
engagement on YouTube. We’ve tried to frame our
suggestions and tips to encourage a variety of uses
and to encourage creators to innovate and develop
their own approach.
Be Creative in Applying The Playbook
to Your Channel
We understand that not every strategy or
optimization will apply to every creator on YouTube.
Each bit of information will apply differently to the
myriad of channels, categories, and talented
creators that make YouTube so great. The Creator
Playbook requires you to be creative in its
application. This resource should be a guide for how
to think strategically about the content you make
and where to focus your optimization efforts. We
hope it consistently inspires creators to try new
things. Use the Creator Playbook alongside your
creativity, passion, and commitment to creating
great content; it will not act as a substitute for any of
these necessary elements of success.
There’s Always More To Know
YouTube learns a lot from its creators, and we’re
constantly finding new tips and trends to share back
with you. As the platform evolves and as new
features are released, there will be updates to the
Creator Playbook with new strategies, tips and
optimizations for you to try. Check back with us
often to get these updates so you can continue to
build audience and utilize new features in
meaningful ways.
Enjoy!
“The most important part of what you do
on YouTube – the greatest optimization – is
to make something great, and to love
what you’re making.”