Google Creator Playbook Version 4 - Manual (Page 76)

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Blog Outreach
Build Relationships
• Keep track of which sites are driving views. Share
new videos with those places first, and let them
know they’re getting the inside scoop.
• Build relationships with blog editors. Thank them
when they repost, and only share videos that you
honestly think they’d want to share with their
audience.
Track Your Brand
• Know where people are talking about you. Set
Google Alerts for your channel name, show names,
character names and any other keywords specific
to your channel.
Don’t limit your purview to YouTube. A lot of viewers
encounter videos on other sites, and websites and
blogs are always looking for great content to feature.
Make it easy for them! Reach out with your most
brilliant videos.
Get the Word Out
• Create a blog roll: a comprehensive list of sites,
blogs, online influencers and niche online
communities that are relevant to your content.
• Pitch new videos to your blog roll. Be strategic:
Topical content is typically most attractive to
these sites.
• If you’ve created a video playlist for a tent-pole
event, share it with blogs, who often want groups
of videos about trending topics.