Google Creator Playbook Version 4 - Manual (Page 7)

5
Programming
Section One
Captivate Your Audience 6
Calls to Action 9
Regular Schedule and Frequency 11
Playlists 15
Tent-pole Programming 19
YouTube Live 22
Checklist
27
Build a cohesive channel strategy and viewing experience.
Gone are the days when YouTube was exclusively a place for one-hit viral videos. If
you’re a creator interested in building a successful channel on YouTube, you’ve got to
consider your channel’s long-term plan. What does this mean, and how do you
execute it? The answer largely lies in developing a viable programming strategy.
“Programming” means creating a cohesive viewing experience across videos on your
channel, where each video fits into the larger channel vision. It encapsulates both
pre-production and production activities; what type of content to produce and how
to publish and share it.