Google Creator Playbook Version 4 - Manual (Page 38)

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Annotations
Strategy:
Use annotations on your videos to increase
viewership, engagement, and subscribers.
Why It Works:
Annotations are unique to YouTube. They can drive
viewers to more content, increase community actions
on your videos, and attract new subscribers.
How To Do It:
Add relevant and helpful annotations to all your
videos after upload. Use annotations on archive
videos to direct traffic to new initiatives or content.
Effect
• Annotation CTR
• Engagement
• Subscribers
• Views
Optimization Type
Pre-Production
Production
Publishing
Post-Publishing
Time Cost
Moderate:
Less than 1 hour
Impact
3 out of 5