Google Creator Playbook Version 4 - Manual (Page 18)

16
Playlists
Playlists should be an essential part of your channel
strategy. Not only do they increase watch-time, they
create another asset that will appear in search results
and in Suggested Videos. You can create playlists using
your own videos, other videos, or a combination
of both.
When should I make a playlist?
• To group a set of videos that you want viewers to
enjoy in a single session or in a particular order.
• To group videos around a theme or a tent-
pole event.
• To separate multiple shows into playlists and feature
on your channel.
• To combine your most-viewed videos with
new uploads.
• To create “Best of” playlists lure (and entertain!)
potential subscribers.
Playlist best practices
• Choose a strong thumbnail for your playlist. Make
it pop!
• If a playlist needs context, upload a short, snappy
intro video.
• Make your metadata work for you. A strong title, tags
and description will help people find your playlist.
(See Metadata.)
Promote your playlists
• Feature your playlists on your channel page.
• Share playlists with the channel post feature.
Add context!
• Add videos to the playlist. Every addition can show
up in your feed.
• Use in-video messaging, annotations, end-cards and
links to send viewers to a playlist.
• Invite comments. Playlist comments automatically
link back to the playlist -- they become organic
promotion.
Playlists can be embedded on other
websites and in social media. They’re a great way to
share your work across the web.
To link to a video in Autoplay playlist
mode, click the share button and copy and paste that
URL. The video link will launch the whole playlist.