Google Creator Playbook Version 4 - Manual (Page 31)

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Metadata
Strategy:
Write optimized titles, tags and descriptions for
your content.
Why It Works:
Metadata helps YouTube index your content. This
is critical to building views from search and
suggested videos.
How To Do It:
Use optimized keywords and formatting when
writing metadata for your videos.
Effect
• Search Traffic
• Views
• Suggested Video Traffic
• Subscribers
Optimization Type
Pre-Production
Production
Publishing
Post-Publishing
Time Cost
Minimal:
0 – 5 Minutes
Impact
5 out of 5