Google Creator Playbook Version 4 - Manual (Page 24)

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YouTube Live
Strategy:
YouTube Live gives your fans another reason to tune
in. Cover timely events, and create new ways for your
fans to interact with you.
Why It Works:
Live broadcasts are a great way to build an engaged,
loyal audience through subscriber growth.
How To Do It:
Test live functionality, market the event on and
off-site, integrate Calls to Action, clip out content,
and upload clipped content to your channel.
Effect
• Subscribers
• Engagement
Optimization Type
Pre-Production
Production
Publishing
Post-Publishing
Time Cost
Major:
Full Day or More
Impact
3 out of 5