Google Creator Playbook Version 4 - Manual (Page 62)

60
Community
Section Three
Build Your Community 61
Cross-promotion and Collaboration 64
Google+ 68
Blog Outreach 73
Promotion on YouTube 76
Checklist 81
Build a genuine community around your channel and what it stands for.
YouTube provides a unique experience for both creators and audience alike, one that
is social and interactive. As a creator, you can not only foster authentic engagement
around your channel but also interact with these viewers.
Building a community - whether it’s with other creators or your audience - on YouTube
means transforming your fans into an engaged and loyal audience, who can then, in
turn, serve as a social army to promote your content.