Google Creator Playbook Version 4 - Manual (Page 54)

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YouTube Analytics
YouTube Analytics (YTA) is your channel’s pulse. It
helps uncover key channel insights based on real
viewer data and the content they engage with most.
It’s never too early or late to start. YTA is for all
creators, and should be used regardless of whether
you’re just starting out or are a seasoned veteran. You
can use YTA not only on your newest videos, but also
to analyze performance data from older videos to
inform future content, programming, and audience
development strategies.
Viewership:
How Do I Build a Large and Loyal Audience?
1. Know Who Your Viewers Are
Understanding your repeat viewers enables you to
more confidently create content they’ll love and
come back for time and time again. Does the current
age, gender, and location of your viewers match up
with your ideal target audience? If not, you may
consider recrafting your content and promotion
strategies to attract the audiences you want most.
Key Reports:
• Subscriber Demographics - Filters report to display
subscriber only data.
• Demographics - Provides directional insights into
audience age and gender.
• Geography - Shows which countries your viewers
are from.
Sample Report Uses:
• Tailor your channel design, content style,
thumbnails, etc to appeal to your core audience
demos.
• If your content is performing well in a foreign
country, consider transcribing and enabling
captions.
• Track changes to your channel’s audience
demographics over time so you can continue
providing viewers with the most relevant and
engaging content possible.
• Be mindful of potential nuances like children
logging on using their parents’ accounts, because
such user behavior can affect demographics data.