Google Creator Playbook Version 4 - Manual (Page 11)

9
Calls to Action
Strategy:
Direct viewers during the video to take actions that
can help build engagement and audience.
Why It Works:
Online video is an interactive experience. Prompting
your viewers to take action will help them feel more
invested in your work.
How To Do It:
Accomplished through production and/or
annotations.
Effect
• Annotation CTR
• Subscribers
• Views
• Comments
Optimization Type
Pre-Production
Production
Publishing
Post-Publishing
Time Cost
Minimal:
0 – 5 Minutes
Impact
4 out of 5