Google Creator Playbook Version 4 - Manual (Page 85)

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Video Upload Checklist
Each channel’s approach to publishing will vary, but below is a simple checklist that covers some of the most
important actions required once you upload a video. Making the video is only half the battle; optimizing and
engaging with the community after you upload are equally important.
Upload
Write detailed and
comprehensive metadata
following the proper
formatting.
Create and upload an
eye-catching, high
resolution thumbnail.
Engage & Outreach
Post on Google+.
Reach out to relevant blogs,
websites, and online
communities.
Engage with the audience
in the comments section
within the first few hours
after publishing.
Like and favorite the video
on your channel after
posting (e.g. 24 hrs later) to
reappear in your
subscribers’ feeds.
Publish
Annotate the video with
community CTAs, a
subscribe button, and links
to related content.
Add the video to a playlist.
Consider promoting the
video using InVideo
Programming.