Google Creator Playbook Version 4 - Manual (Page 61)

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Optimization
Upload
Write detailed and comprehensive metadata following keyword strategies and
formatting.
Create and upload an eye-catching, high-resolution thumbnail.
Spot-check the live video and published metadata.
Publish
Annotate the video with community CTAs, a subscribe button and links to
related content.
Optimize channel branding and metadata, create organizational sections and a
channel trailer, and broadcast to subscribers through the feed.
Utilize channel posts and ‘liking’ videos to publish your content to the feed and
curate videos from other channels.
Use online tools to create captions for your videos. Create content that can
transcend cultural differences.
Use Analytics to better understand your audience, improve your content, and help
you develop effective optimization strategies.
Engage with your viewers! (See Community.)
Checklist