Google Creator Playbook Version 4 - Manual (Page 19)

17
Playlists
Advanced playlist features and strategies
Feature: Start and End Time
Find it: In Edit Playlist
What it does: Sets the “in” and “out” points for any
video in a playlist. Allows you to create a seamless
curated experience, highlighting and connecting
select moments in videos. This feature is especially
useful if your videos include repetitive opening titles
and credits; you can use it to omit these portions of
your videos.
Strategy: Hosted playlist
How it works: Create an intro video and/or interstitial
videos to link videos in a playlist. You can upload your
own interstitials or create them within Edit Playlist.
Feature: Series playlist
Find it: Mark appropriate playlists as a “series” in the
playlist settings page.
What it does: Helps viewers watch more of your videos.
When you group videos in a series playlist, YouTube will
help your viewers find more episodes in the series and a
link to the whole playlist.
• Use series playlists for groups of videos that are
related to one another or should be watched in
order, such as episodes in a recurring series.
• Pay special attention to your playlist title since it
will appear next to your videos.
Playlists function differently across
different devices, so consider you mobile audience when
crafting a playlist strategy.