Google Creator Playbook Version 4 - Manual (Page 63)

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Build Your Community
Strategy:
Interact with your audience, and build a community
around your content on YouTube.
Why It Works:
An engaged community often leads to a dedicated
audience, who will come back to your channel again
and again.
How To Do It:
Create viewer-centric content, engage with your
audience through social features on the platform,
and develop relationships with top contributors.
Effect
• Engagement
• Subscribers
• Views
Optimization Type
Pre-Production
Production
Publishing
Post-Publishing
Time Cost
Medium:
1+ hours
Impact
3 out of 5