Google Creator Playbook Version 4 - Manual (Page 29)

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Programming
Create content that is unique, compelling, and entertaining or informative.
Captivate your viewer in the first 15 seconds, and keep them watching throughout
the video.
Include specific Calls to Action in the video or through annotations.
Set a recurring schedule for your uploads, and maximize your
production investments.
Utilize playlists to create a satisfying long-form experience for your viewers.
Create a programming calendar. Create content around tent-pole events that are
important to your audience.
Create a channel experience that guides viewers across multiple videos and
communicates everything your channel has to offer.
Use YouTube Live to cover timely events. Remember to test the live functionality,
market the event on and off-site, integrate Calls to Action and clip out content, and
upload clipped content to your channel.
Checklist