Google Creator Playbook Version 4 - Manual (Page 21)

19
Tent-pole Programming
Strategy:
Create, release, and/or package content that is
themed around tent-pole events.
Why It Works:
Tent-pole events capitalize on search trends and
audience interests.
How To Do It:
Create and publish content according to a
programming calendar. Use playlists and other
packaging to position your content for tent-
pole events.
Effect
• Promotion
• Views
• Discovery
• External Site Traffic
Optimization Type
Pre-Production
Production
Publishing
Post-Publishing
Time Cost
Moderate:
Less than 1 hour
Impact
4 out of 5