Google Creator Playbook Version 4 - Manual (Page 87)

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Glossary
(Feed - Share)
Feed - A stream of activity either for one channel (via
the channel page feed) or for multiple channels (the
homepage feed). Feed activities include uploads,
updated playlists, video comments, channel
comments, new subscriptions, bulletins, likes,
favorites and sharing. Users control what feed
activities they broadcast and, by subscribing to
channels, what feed activities are broadcasted to
them in their homepage feed.
Hangouts on Air - Google+ Hangouts are a live video
chatting feature, and they can be broadcast on your
YouTube channel.
Hook - Content that is meant to keep viewers
interested in what happens next. Ideally, a video’s
hook happens within the first 15 seconds.
Hosted Playlist - A collection of videos linked by
additional hosted videos. Hosted videos can act as
intros, outros and/or interstitials. Hosted videos can
contain an actual host (person) or creative branding
that acts as a host.
Like(s) - A user action that shows appreciation for a
video. This action can be broadcast to subscribers in
the feed.
Metadata - The textual information that describes a
video, channel or playlist. Video metadata includes
title, tags and description. Playlist metadata includes
title and description. Channel metadata includes a
description.
Optimization - An action that increases the
potential success of a video, channel, playlist or
content strategy.
Other Channels Module - An optional module that
allows the channel owner to feature other channels
on their channel page.
Packaging - Graphics and/or content that adds
context to a video. Packaging can build your brand,
connect your host with the audience, add relevant
context to archived content, or add scripted/
annotated Calls to Action.
Playlist - A playlist is a collection of videos that can be
viewed, shared and embedded like an individual
video. You can create playlists using any videos on
YouTube. Videos can be in multiple playlists.
Uploaded videos and favorited videos are default
playlists on your channel.
Pre-Buzz - Audience interest in a tent-pole event
occurring in the days and weeks leading up to it.
Programming - The practice and strategy of
organizing videos, shows or channel content and
activity into a daily, weekly or season-long schedule.
Recommendation Activity - A strategy in which a
channel likes, favorites or comments on a video in
order to promote that video to their subscribers
through the feed.
Series Playlist - A playlist that locks the videos into
one specific playlist. Meant for serial or episodic
content that follows a narrative story arc, videos
included in a series playlist cannot be added to other
playlists on the channel.
Share - Ability to distribute videos via social media,
email or direct links. This action can be broadcast to
subscribers.