Google Creator Playbook Version 4 - Manual (Page 30)

28
Optimization
Section Two
Metadata 29
Thumbnail Optimization 33
Annotations 36
Channel Page 40
Maintaining the Channel Feed 45
Reaching All Audiences 48
YouTube Analytics 57
Checklist 59
Ensure your videos will reach the widest audience possible.
Your video is creative, insightful, and spot-on for your YouTube audience. Now it’s
time to sit back and watch the viewcount rise, right? Not quite. Remember, a ton of
great content lives on YouTube. Creating a stellar video is crucial, but it’s only half
the battle.
To help your videos and channel succeed on the platform, you’ve got to optimize
them. This means developing an intimate understanding of how audiences discover
and engage with your videos, and using all available tools to take advantage of
these insights. You’ll also need to monitor performance on both a channel and video
level and adjust your strategy as necessary.