Google Creator Playbook Version 4 - Manual (Page 10)

8
Captivate Your Audience
Optimize for long-form content
• Pique viewer interest for what’s coming up through
graphics, in-video messaging, or other creative
techniques.
• For non-linear narratives, use annotations and
graphics to allow viewers to jump to specific
sections of the video. Time codes that you include
in the video description will automatically link to
the video time code.
• Create clips that pull out the best short-form
content to act as stand-alone videos, maximizing
your content.
• Consider creating promotional clips or teasers to
attract more viewers to the long-form video.
Annotate and link these clips to the full-length
versions.
Optimize for serial viewing
If you create narratives that extend across multiple
videos, sweet! But be sure to use these tricks to keep
your viewers happy -- and not disoriented.
• Provide context at the beginning of each video.
New viewers should quickly grasp that they’re
viewing one part of a larger series.
• Recap previous episodes if possible.
• Drive viewers to the next sequential video, a trailer,
or a playlist using in-video messaging, graphics and
annotations.
• Provide information about the series, its schedule,
release dates and links in the video description.
• Include episode or part numbers at the end of your
keyword-driven video title.