Google Creator Playbook Version 4 - Manual (Page 17)

15
Playlists
Strategy:
Create and manage playlists to organize your videos
and provide an extended viewing experience.
Why It Works:
Playlists make it easy for viewers to lean back and
watch multiple videos with minimal effort. Playlists
can increase watch-time.
How To Do It:
Create playlists for different sets of videos. Optimize
the playlists’ metadata, and direct viewers to these
playlists via annotations and links. Publish playlists as
channel posts to your channel feed.
Effect
• Views
• Watch-time
• Annotation CTR
Optimization Type
Pre-Production
Production
Publishing
Post-Publishing
Time Cost
Moderate:
Less than 1 hour
Impact
3 out of 5