Google Creator Playbook Version 4 - Manual (Page 58)

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YouTube Analytics
Engagement:
How Do I Increase Audience Engagement?
1. Know Why Viewers Subscribe
Understanding what causes people to subscribe can
help you convert more casual viewers into loyal
subscribers. Do you know which videos are causing
people to subscribe? Is your programming strategy
geared toward those subscribers?
Key Reports:
• Subscribers - Shows which videos people are
subscribing and unsubscribing from most.
• Views vs. Subscribers - Shows how effectively you
are converting subscribers from each view.
Sample Report Uses:
• Examine specific dates and/or videos with high
gains (or losses) of subscribers to learn which
content resonates best with your audience.
• Consider using your most subscribed videos to
inform future content and programming.
• Gain more subscribers by adding subscribe
annotations, calls-to-action, links in the description,
and InVideo Programming to your most
popular videos.
• Compare viewership and net subscribers to assess
how effectively you are converting viewers into
subscribers.