Google Creator Playbook Version 4 - Manual (Page 82)

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Promotion on YouTube
Cross Promote with another channel to reach a
new audience
Is there another channel that you work closely with
whose subscribers would be a good audience for your
channel? Target another channel’s existing audience
with remarketing. NOTE, in order to leverage this
strategy you’ll need to have your collaborating channel
link their YouTube account to your AdWords account.
Targeting
• Create a remarketing list of all the viewers or
subscribers of your collaborating channel
• Create a list of your current subscribers.
• Then, create a custom combination of all viewers/
subscribers to your collaborating channel that are
not yet a subscriber to your channel.
Ads
• Create an InStream ad channel trailer featuring
both your channel and the collaborating channel
• Clearly explain why their audience would be
interested in your content, *Call the user to
subscribe to your channel
Converting Existing Audiences into Subscribers
Are you generating lots of viewership, but not a lot of
subscribers? Help turn these one-off audiences into
long-term channel fans:
Targeting
• Create a remarketing list of all users that have
viewed a channel video.
• Create another list of all users that have subscribed
to your channel.
• Combine these lists in a “custom combination” that
targets all viewers who have not yet subscribed
Ads
• Create a channel trailer with a very clear call to
action to subscribe
• Use this as an InStream ad
Need help setting up your campaign?
Search for the “Mastering AdWords for Video” playlist
on YouTube.
Use the traffic sources report to identify
how much of your viewership is coming from “YouTube
Advertising”